1. Ideas are important but without the WILL to execute them you may as well not bother!
2. Creativity is the product of many failed ideas
3. Know the rules of your genre
4. Now break the rules of the genre
5. Creativity arises out of a well-planned film shoot
6. Planning should be broken down into 3 parts - script/dialogue - storyboard - mise-en-scene
7. Do not ad-lib or improvise
8. Key props such as clothing or aesthetic decisions, are critical
9. Never forget your audience
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